Privacy Policy and Notice at Collection
Effective Date: February 24, 2026
Last Updated: February 24, 2026
Scope
This Privacy Policy explains how Boatmate Trailers, LLC (“Boatmate,” “we,” “us,” “our”) collects, uses, discloses, and protects personal information when you:
-
- Visit or use boatmateparts.com (the “Site”)
- Create or use a customer or dealer account
- Purchase parts or request services through the Site
- Submit a warranty claim through the Site
- Contact us through online forms operated by us or by our vendors on our behalf, including contact experiences linked from the Site
This Policy does not apply to third-party websites or services that we do not control (for example, carrier tracking pages or hosted payment pages). We encourage you to review those third parties’ privacy policies.
Business: Boatmate Trailers, LLC
Mailing Address: 1713 Henry G. Lane St, Maryville, TN 37801
Phone: 865-273-1100
Fax: 865-273-1101
Privacy Email: support@boatmatetrailers.com
We collect personal information from you in three main ways: (a) information you provide directly, (b) information collected automatically, and (c) information from service providers involved in transactions.
Depending on how you use the Site, we may collect:
-
- Account and profile information (customers and dealers): name, email/login, password (stored in a hashed form), phone number, and other contact details.
- Dealer onboarding and business information (dealers): dealership name; shipping and billing addresses; business contacts (principal, accounting, service manager); hours; website; brands carried; labor rate; finance account identifiers (if provided); and notes/special requests. If you choose to be listed, we may use certain dealership information in a sales/service locator.
- Order and fulfillment information: items purchased, shipping/billing address, delivery instructions, and order-related communications.
- Trailer and fitment information: trailer identifiers such as a 17‑digit VIN (when required for correct part selection), and any other details you provide to help us identify compatible parts.
- Warranty claim information: information you submit through warranty claim workflows (for example, claim details, product/trailer details, supplier/service information, and supporting documentation if applicable).
- Customer support communications: information you provide through contact forms or when you communicate with us (including the content of your messages).
When you use the Site, we may automatically collect:
-
- Device and usage data: IP address, browser/device type, operating system, pages viewed, timestamps, referral URLs, and basic interaction logs.
- Session and cookie data: identifiers used to maintain shopping cart and login sessions and other strictly necessary functions.
How we use personal information
We use personal information to:
-
- Operate, maintain, and improve the Site (including cart and login functionality)
- Create and manage customer and dealer accounts, and authenticate users
- Process orders, fulfill purchases, and provide shipping/tracking support
- Facilitate payments and reconcile transactions (including through hosted payment processors)
- Confirm part compatibility and provide fitment support (including use of VIN where required)
- Process and administer warranty claims and service support
- Communicate with you about your account, orders, returns, warranty claims, and customer support requests
- Detect, prevent, and investigate fraud, abuse, and security incidents
- Comply with legal obligations and enforce our terms
Legal bases for processing (EEA/UK/Switzerland)
If you are located in the EEA, UK, or Switzerland, our legal bases for processing personal data depend on the context:
-
- Contract necessity: to create/administer accounts, process purchases, provide requested services, and handle warranty claims.
- Legitimate interests: to secure the Site, prevent fraud, maintain logs, and improve operations (balanced against your rights).
- Legal obligation: to meet accounting, tax, and regulatory obligations, and to respond to lawful requests.
- Consent: for non-essential cookies or optional marketing where required by law. You may withdraw consent at any time.
We may disclose personal information to:
-
- Payment processors to process payments and manage transaction security. If you are redirected to a hosted payment page, that processor collects payment details directly.
- Shipping and logistics providers to deliver products and provide tracking.
- Service providers that help us operate the Site and business functions (for example: website hosting, databases, backups, email delivery, customer support tools, security monitoring, fraud prevention).
- Professional advisors (such as legal, accounting, or auditing advisors) as needed.
- Authorities / legal recipients when required by law or necessary to protect rights, safety, and security.
- Business transferees in the event of a merger, acquisition, liquidation, or asset sale, subject to appropriate protections.
Cookies and similar technologies
Strictly necessary cookies
We use strictly necessary cookies (or similar technologies) to operate core Site functions such as logins and shopping cart sessions. These are required for the Site to function.
Optional cookies (functional/analytics/advertising)
If we use optional cookies (for example, analytics or advertising cookies), we will provide a cookie banner and cookie settings that allow you to accept, reject, or customize non-essential cookies, as required by law.
Manage your cookie choices
You can manage cookie choices through:
-
- Cookie Banner / Cookie Settings
- Your browser settings (note that disabling strictly necessary cookies may break Site functions)
International transfers
We are based in the United States. If you access the Site from outside the United States, your information may be processed and stored in the United States or other locations where we or our service providers operate.
Where required by applicable law, we use appropriate safeguards for cross-border transfers (such as Standard Contractual Clauses or transfers to certified participants in recognized frameworks).
Data retention
We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including:
-
- Account administration and customer service
- Order fulfillment and warranty handling
- Compliance with legal obligations (for example, accounting/tax record keeping)
- Security, fraud prevention, and dispute resolution
Retention periods vary by data type. We may retain certain information longer where required or permitted by law.
Data security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including access controls, encryption in transit where supported, password protection, and security monitoring. No security measures can guarantee 100% security.
Your privacy rights and choices
EEA/UK/Swiss rights
Depending on where you live, you may have the right to:
-
- Access, correct, or delete your personal data
- Restrict or object to certain processing
- Receive your data in a portable format (where applicable)
- Withdraw consent where processing is based on consent
- Lodge a complaint with a supervisory authority
U.S. state privacy rights (including California)
If you are a resident of California and certain other U.S. states, you may have rights to:
-
- Know/access what personal information we collect, use, and disclose
- Request deletion of certain personal information
- Request correction of inaccurate personal information
- Opt out of sale or sharing (as defined by applicable law), where applicable
- Not be discriminated against for exercising privacy rights
How to submit a privacy rights request
You may submit a request by:
We will take reasonable steps to verify your identity before responding. Authorized agents may submit requests on your behalf where permitted by law, subject to verification and proof of authority.
California Notice at Collection
At or before the point of collection, we provide (or will provide) a Notice at Collection describing:
-
- Categories of personal information collected
- Purposes for which the categories are used
- Whether personal information is sold or shared (as defined by law), if applicable
- How to exercise your rights
Children’s privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will take steps to delete it.
Changes to this Privacy Policy
We may update this Policy from time to time. We will post the updated Policy on the Site and update the “Last Updated” date. If changes are material, we will provide additional notice as required by law.
Dispute resolution
If you have questions or concerns, please contact us using the information above so we can attempt to resolve the issue. If you are located in the EEA/UK/Switzerland, you may also lodge a complaint with your local supervisory authority.
